WeFarm

Rural farming communities in developing countries have generations worth of knowledge to share. WeFarm, a peer-to-peer knowledge sharing platform for smallholder farmers, provides the tool to do so. The organisation needed a new brand that resonates with the grassroots and flexes for investors. I created a symbol that represents two key aspects of WeFarm's work: the interlocking leaves reference farming, and growth more broadly; the overlapping lines, WeFarm's connectivity – a network linking people across Africa and the World.