VoltaTech Product Launch

VoltaTech, a new tens machine for drug-reducing relief of chronic pain. I art directed three routes for audience testing. Shown first, design based on the strategy insight 'Designed to Move'. The second route was more product technology led and used an augmented reality style sympathetic to the UX of the product controlling app. The third route, a more hard-edged approach to capture empathy for the problem of chronic pain, inspired by charity advertising.