NOW Identity

NOW was an award-winning creative agency. They asked me to create a new brand that could operate in a similar way to a channel's – to be a content holder as well as having a personality of its own. I made a two marque system: the one playfully replaces the O in their name; the other, a keyline version that can highlight a moment or stand alone as a graphic. The marque uses an italicised W to capture the forward looking aspiration of the company.